Negative keyword lists have long since been a staple within Google AdWords. With AdCenter’s relatively new UI overhaul Microsoft, too, introduced negative keyword lists to its search UI. This is beneficial for marketers because, outside of controlled match types, negative keywords are your number one opportunity for being proactive in excluding poor impressions/clicks. The negative keyword lists are a great way to exclude “themes” of keywords from all campaigns or a select few. In this post on negative keyword lists for AdWords and AdCenter, I will not dive into a comprehensive list of keywords within our negative keyword lists, … Read More
Learn how to add placement exclusions on the Google Display Network and quickly grab a large number of URLs to exclude by using Google Analytics to filter out the URLs that you wish to exclude, for example, the infamous .tk sites that seem ubiquitous – as well as the URLs that are google.anonymous, among others.
If you are in the process of learning SEO as a career choice or as a hobby, you will find a variety of different resources available on the WWW. You will want to pay close attention to when these resources were produced, as SEO has morphed over time. Many past methods of optimization are no longer valid. If you employ such a method, you may find that the harm done by it is of a degree that may be problematic. If you aren’t trying to optimize for a site that has a great deal of value to begin with, then… Read More
Google is now in the business of getting businesses online. So far, Google in conjunction with Start Logic have helped almost 5 million businesses get online. The program “Get Your Business Online” at https://beta.gybo.com/get-started works by partnering with local organizations and civic leaders to encourage and support business owners in the process of bringing their business into the world of hypertext.
If you don’t have the need for ecommerce you get all of the offerings free, including guidance, learning tools, support, web hosting and an address. Google offers workshops to the communities involved. And, the project is facilitated largely through … Read More
In the past three years the art of off-site SEO has changed. Google’s answer to those trying to manipulate their Page Rank and ranking algorithm was Penguin and its updates that followed in succession. Many SEOs in the past opined that Google could not enact spam penalties due to negative SEO. That antiquated thinking is a far cry from today’s search results shaped by Google manual spam actions. Alas, the Google manual spam actions have done little to thwart spammers as anyone with a blog can provide evidence, but as a website owner with legitimate SEO techniques, you, too, … Read More
As video continues to grow in popularity thanks to the almost ubiquitous nature of high-speed Internet and its disruptive nature in the search landscape it’s important for businesses of all sizes to leverage this medium as it applies to your business model. Simply producing and uploading a video will do little for your business, so I decided to outline what you need to know about video SEO (VSEO).
Why Video SEO is Important
- The Influence of Video:
- 100 million Internet users watch online video each day
- 75% of executives watch work-related videos on business websites at least once a week
Google’s resource on how to add managers to your Google My Business Account can be found here. You may have previously visited that resource or not yet uncovered it, but it lacks the description of the below walk through.
Why Add Managers to My Google My Business Account?
The obvious answer is so that others can manage your Google My Business account without you sharing your password.
The less obvious answer is that Google will be discontinuing “non-upgraded” location extensions, so a Google account managing an AdWords campaign MUST be a manager of the Google My Business location … Read More
The following guidelines should help anyone who wishes to keep their site consistently ranked in Google search results (SERPs or search engine results pages). Some businesses make the unfortunate mistake of depending on their positions in the SERPs to fuel business, and there are so many factors involved with a site’s rank that it is almost impossible to maintain a top position indefinitely. This is why search is ofter referred to as “organic”.
1. Make sure the keywords you want to rank for remain the most commonly used terms across your site. If this changes, you will likely see your … Read More
Paid Search: The Essentials
If you ever feel the need to make a choice between putting your marketing dollars in either a paid search (PPC) campaign such as Google AdWords or starting the process of establishing SEO as a channel choice, you may find it difficult to select one or the other. The reasons for this are many. Since each channel complements the other and adds value to the other, separating them is not ideal. In this post, we will cover some of the strengths of each channel and what you can expect from each – from a cost and … Read More
Good SEO Doesn’t Ignore Bad Traffic
Apache’s .htaccess should be a part of the know-how that SEOs possess. It’s simple: you need to know .htaccess to have a complete SEO skill set. And, while it’s not particularly easy to learn or use, it’s core to controlling how Apache operates, if the site you are optimizing is on an Apache server. The proper configuration of Apache serves the needs of SEO, and allows you to relate directly to search engines what search engines want to see. How the server responds to requests from search engine spiders is important. Returning a 404 … Read More