In three short years, coupon popularity has almost doubled in terms of search volume, according to Google Trends. This trend illustrates the need for businesses to get their coupons online or start incorporating coupons as a part of the corporate fabric. The advantages of coupons online are many, including inbound links, qualified traffic from coupon aggregation sites, increased visibility among your competitors and happier customers. Coupons are fairly easy to implement for most companies, and the cost-benefit is certainly high enough to merit the effort, especially if a coupon campaign can be established before the holiday season where the windfall will likely be greatest. See the image above.
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