Verticle Leap empowers your enterprise to capitalize on missed opportunities by driving latent conversions via remarketing. Remarketing has many strategic advantages compared to other online marketing channels and can be one of the most efficient channels in your marketing arsenal. According to ValueClick, 98% of website visitors leave without converting. Remarketing enables you to keep your message in front of this audience, drive them to your site and obtain the conversion that eluded you during the initial visit.
What Is Remarketing
Remarketing, also known as retargeting or site retargeting outside of Google’s realm, is your one opportunity to advertise to users who have explicitly shown interest in your product or service by visiting your site. The concept is simple, but proper execution can be elusive to the novice Internet marketer. Remarketing, or site retargeting, works by building “audiences” of past visitors to your website. Once an audience is built, messaging can be crafted to advertise to this audience on both the Google Content Network as well as in search results. Remarketing works in the typical cost-per-click payment model, so branding is free and, often times, these latent conversions come cheap.
Verticle Leap – Your Remarketing Experts
Understanding remarketing is easy; mastering the nuances and necessary categorical-based targeting can be very difficult. Remarketing to all site visitors will have a branding impact, but we’re willing to bet you’re looking to sell a product or service to past visitors. At Verticle Leap we approach remarketing with a product or service-based granularity that will help us present messaging to your audience that resonates well based on their past behavior. Messaging that has a greater potential of driving that visitor back to your site to finish what they started.
Different Types of Remarketing
Site Remarketing | Site Retargeting
Site remarketing, or site retargeting, is the most common form of remarketing. Site remarketing displays an ad after an individual has left your site. This ad can, and should, be specific to the content they viewed. Site remarketing is typically used on the Google Display Network, or competing display networks, but ads can also be served to these specific audiences in search results – also known as remarketing lists for search ads (RLSA). Concerning Google, remarketing lists can be built through AdWords or Google Analytics.
Dynamic remarketing falls under the site remarketing category and has rightfully received substantial attention of late. Dynamic remarketing can be especially effective for ecommerce websites with multiple product offerings. Dynamic remarketing let’s you advertise specific products to only users who have viewed that product. Amazon is a great example you’ve likely seen for dynamic remarketing.
Search remarketing targets users based on their past search inquiries. This technology allows you to target users who have expressed interest in your industry. Users who may still be in need of a solution such as the one offered by your business.
If you’ve used a mail client such as Gmail you’ve likely seen ads that are contextually targeted. However, a more targeted approach is to remarket to the ads within an individual’s email client.
Social Media Remarketing
Social media remarketing works similar to site remarketing in terms of building the audience. However, instead of advertising to the these past visitors on the display network (other content sites), you will serve these targeted ads on social media platforms such as Facebook.
Contact Verticle Leap today for a free remarketing proposal and find out how remarketing can work for your business.