An Essential Channel
Interactive marketing without social media is not interactive marketing at all. Social media bridges the machine-driven, technical segments in online marketing to the human-driven portion. This is a an essential role. And, without it, the human angle is not well-covered. This is why viral marketing campaigns almost always initiate through social venues and then manifest in the more geek-powered stops on the Web. Without people behind your cause, you have little to hope for. That’s why you can’t ignore social hubs.
Content Is the Engine that Drives Social Activity
If you enter social venues without content, you remain a spectator. And, if you want to ramp your visibility, you have to play the game. The most athletic of the social media makers are the makers of brilliant content. Don’t have any? No Worries. We can take care of that for you. Need a WordPress site that’s secure, robust, optimized for SEO, usability, quick to load and looks fantastic? Verticle Leap is a phone call away. You will want a place to keep your content, and we know WordPress.
The most typical social media arrangement is one where WordPress or your ecommerce platform is central to the social activity. Think of it as a mothership, where signals and messages flow out in well-organized, impactful harmony. An insightful post here, an infographic there, a stellar Prezi, a coupon campaign, a giveaway or a great piece of social bait—then an email to invite authorities & influencers, a press release for media outlets and on to the audience at large with a tweet. And, we’ve only just begun.
Any business can be empowered with social media. So, if your business is in need of tapping this potential, Call or contact Verticle Leap today to find out how we can help you make social media work for you.