Since broadband Internet has become the standard it has opened the flood gates to the myriad of rich media content Web visitors can consume. Video content with supporting video marketing and optimization is pivotal to an integrated marketing strategy. If your business does not see the value in video then industry trends are not in your favor:
- Online video users expected to double – reaching 1.5 billion in 2016
- By 2017, 74% of all Internet traffic will be video
- Videos on your landing pages can increase site conversion rate up to 86%
- Posts with videos receive 267% more links than posts with just text and images
- Websites with videos are 50 times more likely to return in Google’s search results
At Verticle Leap, our video marketing experts provide guidance on video creative that drives engagement, and we leverage this video creative to drive sales via both paid and organic channels. YouTube will rightfully hold a position in everybody’s evoked set, but limiting efforts to YouTube is unnecessarily handicapping your video marketing campaign. Verticle Leap will leverage your video creative and establish your business as the category expert through expert video optimization on a distribution of highly relevant video sites including:
Your video creative can be your number one source of online revenue generation.Contact Verticle Leap for a free video strategic brief.